Taking Out The Logo-Covered Trash

Over at Signal Vs. Noise they’ve got an interesting little thing on airlines making small tweaks for huge impact, which reminded me of a story we heard from Southwest Airlines … Collecting empty cups after a landing, flight attendant Rhonda Holley noticed Southwest’s logo printed on the plastic trash bag. … Read more

The Two Most Popular Brands Of Folding Camp Chairs

As with most family activities during the summer season, camping in the great outdoors is one activity that can strengthen the family ties. Not only that, the whole family could get to experience a wholesome adventure that will surely be cherished for long. However though, a family camping trip needs … Read more

Do People Even Use Filofaxes Anymore?

I saw a huge Filofax display in a shop recently and those questions have not left my mind since. In an age when personal planning is done on Google Calendar, Blackberries, mobile phones, in Entourage and Outlook and myriad other places which at least promise some connectivity, what is the … Read more

The Hierarchy Of Tweets – Analysing The Psychology of Twitter

Ever noticed the number of people using Twitter to tell you about what they’re eating? I was wondering exactly that last week, and my thoughts led me back to an early A-Level Psychology class from 10 years ago. Back in 1943, Abraham Maslow was studying what motivates people and how … Read more